The iPhone product line contributed 12 percent of quarterly revenue growth 30, the services business - a grab bag including revenue from App Store sales, AppleCare warranties, Apple Pay and more - contributed 38 percent of Apple’s revenue growth. In Apple’s fiscal fourth quarter ended Sept.Share of Apple’s revenue by product category from the first quarter of 2012 to the third quarter of 2017.iPhone counts for more than 60% of Apple’s net sales: The following table presents iPhone net sales and unit sales information for 2017, 20 (dollars in millions and units in thousands).We also had great results in enterprise and education with double-digit growth and worldwide customer purchases of iPad and Mac in both markets.And revenue from emerging markets outside of Greater China was up 40%.We generated revenue growth across all of our product categories and showed all time record results for our services business.In fiscal 2017, we reached $30 billion making our services business already the size of a Fortune 100 company.Net sales increased 6% or $13.6 billion during 2017 compared to 2016, primarily driven by growth in Services, iPhone and Mac.The Company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets.During 2017, the Company’s net sales through its direct and indirect distribution channels accounted for 28% and 72%, respectively, of total net sales.

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